By Song Jingwoo 
In today’s digital world, nearly every business has a website—but most of them are forgettable.
For Malaysian SMEs, the challenge isn’t just getting online. It’s getting customers to remember who you are, why you’re different, and why they should choose you—not just anyone in your industry.
That’s exactly why NEWPAGES launched Malaysia’s first Positioning Website, an innovation spearheaded by Business Positioning Consultant Evan Law.
This isn’t just about building a website. It’s about building a clear, differentiated brand presence that speaks directly to your ideal customers—and sticks in their minds.
A Positioning Website isn’t your average digital brochure. It’s a fully structured online platform designed to:
- Differentiate you from competitors
- Communicate your unique value clearly
- Embed your brand positioning in the customer’s mind
- Drive action, not just passive visits
As Evan Law explains:
“In today’s overcrowded market, people don’t struggle with finding options—they struggle with finding differences. Positioning isn’t optional anymore. It’s essential.”
For small and medium-sized businesses in Malaysia, budgets are tight, competition is rising, and consumer attention spans are shrinking. You need more than a pretty homepage—you need a website that sells.
Here’s how a Positioning Website can give you an edge:
Using a triple-optimization strategy, your website is structured to appear not just on Google, but also on the latest AI-powered platforms:
- SEO (Search Engine Optimization): Appear on Google search results
- AEO (Answer Engine Optimization): Show up in AI answers like Google AI Overview or Gemini
- GEO (Generative Engine Optimization): Be visible on ChatGPT, Bard, and other generative tools
That means your brand is discoverable wherever your customers search.
Most websites say things like “we are professional,” “we are experienced,” or “we care.” These generic claims don’t stick.
With a Positioning Website, we embed your unique value directly into:
- Homepage structure and headlines
- Product/service explanations
- FAQs and case studies
- Every impression the customer gets
The result? Visitors not only understand what you do—they remember why you’re different.
The Positioning Website is built to guide the customer journey, answering key doubts and reinforcing your brand strengths at every step.
It includes:
- Case studies to build credibility
- Positioning statements to explain why you’re the right choice
- Structured content that naturally leads toward enquiry or purchase
As the lead strategist and co-creator of Malaysia’s first Positioning Website, Evan Law plays a key role in helping SMEs craft websites that don’t just look good—they perform.
Here’s how he does it:
Evan uses NEWPAGES’ proprietary Positioning Engine to help businesses discover and clarify their brand’s unique place in the market—then communicate that clearly across their entire site.
To make sure your differentiation is not just stated—but spread, understood, and trusted—Evan created the Five Elements Communication Strategy:
| Element | Strategy | Function |
|---|---|---|
| Earth | Website Structure Optimization | Build strong, logical content flow |
| Metal | Positioning Statement | Strong homepage message that hits instantly |
| Wood | Content Embedding | Blogs, FAQs, and case studies to deepen understanding |
| Water | SEO + AI Distribution | Make your unique value searchable on all platforms |
| Fire | Word-of-Mouth Amplification | Spread through social sharing, media, and customer reviews |
Evan ensures all content is AI-ready, meaning your brand shows up where modern users search for answers—not just in traditional search engines, but in:
- Google AI Overview
- ChatGPT
- Gemini
- Baidu’s WenXin
- Microsoft Copilot
- And more
Unlike large corporations, SMEs don’t always have the luxury of huge ad budgets. But what you can have is a website that works smarter—not just harder.
With Evan Law’s positioning strategy, your website becomes:
✅ A brand ambassador that speaks for you 24/7
✅ A differentiation engine that shows why you’re unique
✅ A conversion tool that persuades the right customers to choose you
- AI Search is taking over—are you ready to be found?
- Your competitors are evolving—don’t get left behind
- Customer trust is harder to earn—positioning helps build it fast
Having a website is no longer enough.
To truly grow in 2025 and beyond, Malaysian SMEs need a Positioning Website—a site that helps you stand out in a saturated market, builds lasting brand recall, and drives real customer action.
Thanks to Evan Law and the team at NEWPAGES, this isn’t just an idea. It’s a proven, accessible solution now available to local businesses like yours.
📣 It’s time to stop blending in—and start standing out.